Casaroh Group - Edit
The Future of Marketing in the Middle East: From Awareness to Authenticity
-Amani Mennani
In the last decade, the Middle East has emerged as one of the fastest-growing hubs for digital transformation. With smartphone penetration rates among the highest in the world and a youthful population driving online engagement, marketing in the region is no longer about simply being present — it’s about being authentic, adaptive, and value-driven.
Why Gen Z Entrepreneurs Are Rewriting the Rules of Business
-Amani Mennani
For decades, the entrepreneurial playbook was clear: focus on profit, scale fast, and keep strategy behind closed doors. But as a new generation steps into leadership, those rules are being challenged—and often discarded altogether. Gen Z entrepreneurs are not just starting companies; we’re reimagining what business itself looks like.
